15 Amazing New Drugstore Launches to Obsess Over

You know that ancient proverb Give a woman some face cream, and she has good skin for a day; teach a woman to shop, and she has good skin for a lifetime? No? Maybe that's not how it goes… But in any event, we at Byrdie firmly believe in the power of shopping smart. Case in point: the drugstore beauty aisle. As much as we love our prestige products, perusing the drugstore gives us the same warm, fuzzy feeling—even slightly more so considering the fact that drugstore products are wallet-friendlier and oftentimes work just as well as their costlier counterparts. Which is why we've been itching to purchase the latest drugstore beauty launches brimming with skin-transforming products, beautifying makeup and new innovations that parallel the year's new trends. Want to find out which launches are at the top of our lists? Keep scrolling!

Next up, your definitive guide to nailing every eye makeup look.