Not Every Beauty Brand Deserves Its Cult Following, But This One Really Does

Thanks to social media, nowadays it takes little more than a few carefully curated Instagram posts to catapult a brand into full-blown superstardom. Sure, the brand and products themselves have to have some grounding, but when I really think about it, I can probably count on both my hands the brands that really deserve all the hype around them—the ones that offer up super-comprehensive ranges of hardworking skincare products without a single dud.

One of these such brands is Dr. Dennis Gross. If you're new to this whole skincare thing, you may not have heard of the brand, but count yourself a skincare enthusiast and no doubt it will be well and truly on your radar (if not already in your bathroom cabinet—it's a mainstay in mine). I won't bore you with the brand's entire history, but what you need to know is that it's an American brand founded by dermatologist—yep, you guessed it—Dennis Gross, MD, who created one of the first lines offering clinic-worthy formulas and treatments.

Full of key actives and high-tech ingredients, it's the sort of brand (like The Ordinary) that to use effectively you'll want to really know your stuff. With that in mind, I've laid out the key products I really enjoy using—and I'm sure you will too.

The bottom line: Professional-grade products formulated by an in-demand dermatologist… What's not to love?