There is good reason why haute couture is the pinnacle of the fashion world. A custom-made dress that has been shaped and stitched just for you will always look better than off the peg, and it’s a no-brainer that a meal box full-to-bursting with fresh ingredients that you cook from scratch is richer in nutrients than a pre-packaged microwave meal. Beauty brands have obviously been taking note and are following suit by offering haute couture–inspired customisable products for everything from skincare to makeup so you can tailor the product to suit your personal needs. While others are taking their cue from that meal box idea and housing ingredients in separate containers for you to mix just before you use, guaranteeing ultimate potency. Keep scrolling for the six products that can be tailored to you.
Makeup palettes are a genius invention, but inevitably you end up using some products inside more than others. And while we have revealed how you can use every eyeshadow in a palette, customising your own with the shades you know you’ll use just makes so much more sense. Surratt Beauty sells empty palettes (from £15) into which you can slot eyeshadows, bronzers, blushers and highlighters so you can create a streamlined palette that you will love wholeheartedly.
While this bottle of Ioma Youth Booster (£149) looks unassuming, the magic is housed in the cap. Perched on top is an LED sensor. Press it against your cheek and various LEDs will light up, one means your skin is well and truly hydrated, and five means it’s parched. For one to three lights you should apply the booster just once a day, for four or five lights you apply twice a day until the number of lights reduces. A good all-round product (it doubles as a serum and moisturiser), this contains an ingredient called Resistem that triggers production of the protein sirtuin-1 in the skin’s cells. A lack of this protein has been linked to a compromised skin barrier, which means skin is more prone to dehydration and sensitivity. All in all, this is one smart serum.
Whether you’re still hunting for the perfect nail shade or just want to unleash your inner Monet, Palette London's Create Your Own Nail Paint Collection 5pc (£50) enables you to mix your own nail polishes. The kit comes with 10 suggested mixes so you can create on-trend colours or just get experimental while concocting your own. If you’re after a very specific nail shade, the brand also offers a Bespoke Nail Paint service so you can post them a colour swatch—a piece of fabric or wallpaper, perhaps—and they will blend the exact colour for you for £50. Genius.
Cover FX has two types of custom products for you to incorporate into your routine. The first the brand launched was the Custom Cover Drops (£36) liquid pigments that have been formulated to be biochemically similar to skin. You can mix them with any liquid product: moisturisers, serums, oils, primers, foundations and tinted moisturisers, as long as they are water-, oil- or silicone-based. These drops transform skincare into coverage (one drop for sheer coverage up to four drops for total coverage). Using one of the golden shades will warm up your foundation for the summer months.
The brand also has Infusion Drops (£40), potent blends of vitamins and natural ingredients to give your existing cream or serum a welcome boost. Choose from Anti-Ageing, Calming, Radiance and Hydration.
Colourist to the stars Josh Wood is launching this customisable Precious Blonde Conditioning Treatment (£18) on 18 March. In one side is a rich conditioning treatment and in the other is a blue colour-correcting treatment that neutralises brassy tones. You can dial up or down so you can have equal amounts of both product, more conditioner or more neutraliser. We recommend starting post-treatment with more conditioner to repair freshly treated hair, then gradually dial up the blue during the weeks between salon visits to keep you blonde looking bright, not brassy.
Vitamin C is a notoriously unstable ingredient. In the presence of air or water it starts to oxidise which means it won’t be as effective as it could be. Bakel Thio-C (£118) has addressed this problem by keeping the vitamin C powder separate from the serum until you are ready to use it. Once you dispense the powder you have three days to apply this potent brightening and illuminating serum to the face morning and night. Think of it like a complexion reset after the skin-dulling winter weather we’ve had.
Have you tried any of these products? Let us know your thoughts in the comment box below.