10 Cult Makeup Brands That Made It Big on the Internet

With so many brilliant makeup brands around, it's hard to know which are really worth your buck. But thanks to the power of the internet, nowadays, beauty brands we hadn't even heard of last month somehow manage to solidify their cult makeup-brand status overnight.

But I'll be the first to admit that when it comes to makeup brands that appear to be an overnight success, I tend to be sceptical. I used to think that the seemingly cult makeup brands that would crop up in every Instagram video on my feed must have paid bloggers to use them (especially if I hadn't heard of them before).

However, in reality, a lot of the brands that have garnered cult status is thanks to just that—an organic fan following both on and off the internet. But it can be hard to keep up with which brands are really worth it, so if you want to get in on the most hyped brands around (and find out what products are actually worth the splurge), keep reading.