18 Cult Buys Our Editors Shop on Amazon

It's not just that Amazon makes it incredibly easy to shop (that one-click button, people), but it also boasts an active community of shoppers who happily leave informative reviews, offering us invaluable insights on potential purchases—and it's hard to resist when a product has hundreds of five-star reviews. 

Amazon is full of cult beauty buys both well-known and niche, but with so many products to choose from, it's difficult to know where to start. That's where we come in: We're sharing the beauty products currently in our baskets, including both first-timers and well-loved repeat purchases. Keep scrolling for the 18 cult buys we're coveting on Amazon right now.