Cult Beauty is a total online beauty mecca—it’s a digital space that stocks true cult brands and hero products. In short, we want everything on the site. But we wondered whether there were some products that Cult Beauty’s founder, Alexia Inge, noticed were hard to keep in stock. She revealed that there are, in fact, five items that fly off the virtual shelves every time they are restocked. Surprisingly, some of the bigger brands she sells aren’t listed below (think Huda Beauty and Anastasia Beverly Hills), which means these beauty-savvy shoppers know something we don’t.
Keep scrolling to find out which five buys you should add to basket pronto.
“The combination of Violet Voss vivacious pigment payoff and Concilio’s colour know-how is just too much to bear for the beauty obsessed,” reveals Inge. “It’s THE limited-edition palette of the season!”
“This is the product Jen Atkin credits with creating the lust-worthy beachy waves of Gigi, Kaia Gerber, Kendall, Khloé, Chrissy Teigen and Jessica Alba. There’s more, but we don’t have all day,” jokes Inge.
“This is in stock for literally an hour when it drops on Cult Beauty,” says Inge. “The lovely people at Deciem cannot make it fast enough to keep up with demand.”
“A bum-enhancing cream from Brazil with a smell that evokes sunshine and beautiful bronzed bodies dancing on the beach. It’s sexy as hell!” reveals Inge.
“A true multitasker,” says Inge. “When you mix this with your foundation, it gives you that dewy, I’m 21 and don’t need makeup skin finish, even when you’re somewhat north of that. It also stops matte-lip desiccation when used as a primer.”
Opening Image: @cultbeauty.