Want to Be More Conscious of Your Beauty Consumption? Here's How

To mark #WorldOceansDay, today on Byrdie UK we’re sharing all the ways we can be kinder to the ocean—and the planet—with our beauty choices. As well as investigating the beauty industry’s plastic problem, we’ll be exploring the art of conscious beauty consumption, zero-waste routines, plastic-free products and teaching you, once and for all, how to recycle your beauty packaging. Plus, follow our Insta Stories for ways you can reduce your plastic usage, not only in beauty but across your entire daily routine.



Stocksy/Sergey Filimonov

When it comes to your beauty consumption, what’s important to you, and what are your beauty ethos? Do you want to go vegan or commit to using only cruelty-free products? Is the environment your focus—in which case, does eco-friendly and sustainable beauty appeal? Even the smallest steps toward conscious beauty consumption can help make a difference, but identifying what’s meaningful to you isn’t always easy.

With that in mind, I reached out to Imelda Burke, founder of Content—an organic and natural apothecary where you can shop online through the filter of your ethos. I also contacted Millie Kendall and Anna-Marie Solowij, the co-founders of BeautyMart, who are always on the cusp of what’s new and noteworthy in beauty. Each has noticed that its consumers are becoming more conscious of their consumption of beauty. “When we first discovered that brands we were buying were vegan, we hadn’t chosen them because of this—it wasn’t a trend or a marketing concept for us—we just happened to notice that the brands we liked were vegan. Winky Lux, Jillian Dempsey and Bybi Beauty just looked like good spring/summer brands for us in 2017, and the reality is they have been our three best selling brands since,” Kendall tells me.