Colour Correcting: The Sell-Out Trend That Is Taking Over Your Social Feed
Colour correcting is having a bit of a beauty moment, according Alexia Inge, founder of online retailer Cult Beauty. If it wasn't for Inge saying it, and the reputation she has for seeking out all things cult and coveted for her site, we wouldn't have believed it either. You see, colour correcting isn't new, but it does feed into our need for the perfect social-media ready complexion. Think of colour correcting like a real-life Instagram filter or that lense on Snapchat that doesn't do anything fancy like turn you into a koala but does make you look ah-mazing.
"Colour correcting is officially the new contouring,” Inge tells Byrdie UK. “We spend a lot of time analysing behaviour on the Cult Beauty site, and over the last week, we have seen a MASSIVE rise in sales and searches of colour-correcting complexion products (over 75%). This is about to be a super-hot trend.”
Keep scrolling to find out how to colour-correct like a pro…