This '90s Fragrance Has Over 1000 5-Star Reviews on Amazon



In the '90s, the worlds of fashion and beauty were turned upside down. Instead of the amped-up glamour of the '80s, it was all about a minimalist and grungy aesthetic. And with every new era comes a new icon. For the '90s, that came in the form of Kate Moss. Natural, undone beauties were everywhere, from the aforementioned Moss to Courtney Love. Fashion was all about slip dresses, plaid shirts and monochromatic wardrobes. But the unisex idea wasn't just adopted by the fashion industry: The beauty industry also embraced it, and nothing represented that better then the creation of CK One.

When the perfume launched in 1994, it had Moss fronting the campaign. For those who are old enough to remember, the TV advert was shot in black and white, featuring various gorgeous young men and women. It became a phenomenon, in part thanks to its pioneering unisex campaign, with annual sales reaching £70 million during the middle of the decade. It turns out, however, that there's a whole host of people who still love the stuff, based on all the favorable reviews that just keep cropping up on Amazon. Keep scrolling to find out why we think it's got everlasting power, read some reviews and shop the fragrance.