Hear the word Vegas, and the next word that comes to mind probably isn’t Chanel. Which is why when we heard that the iconic Parisian luxury brand was opening its first ever fragrance, beauty, and sunglasses boutique in the heart of Sin City, we were more than excited to see what the space would look like. Kids on Christmas morning would be an accurate description of our anticipation level.
We got the chance to do just that over Valentine’s Day weekend, and were blown away by the unique concept and stunning design of the 800-square-foot space, tucked away in the Forum Shops at Caesar’s in Las Vegas. Far from being your average stand-alone outpost, the boutique is more like an interactive art museum—at every turn there’s a secret alcove waiting to be discovered. The sunglass salon has a faceted floor-to-ceiling mirrored wall that lets you see yourself at every angle. The perfume section is in fact a fragrance library, with house scents only sold in Paris and online. And then there’s the cut-out “Double C” wall of every Chanel Le Vernis nail polish colour you could ever want—except it’s not in fact a “Double C,” but a mirror illusion trick.
For opening weekend, Chanel celebrity makeup artist (and the talent behind Chanel spokesperson Keira Knightley’s red-carpet looks), Kate Lee, was on hand to show us how she uses the 29 just-launched Rouge Coco lipstick shades—and to give us some insider makeup tricks, too. Keep scrolling for an exclusive peek at the one-of-a-kind space, before you make it to Vegas yourself!
The pièce de résistance of the new boutique is the CC light installation featuring 12-foot hanging marquis bulbs that beckon you towards it like a mirage in the desert—literally, in this case.
Chanel artist and Keira Knightley's go-to guru applied one of the new Rogue Coco shades—and our personal favorite—Arthur, to a model using a lip brush, after which she used an angled concealer brush as reverse lip liner to make the color pop and look more crisp.
Check out the spread of Kate Lee's Chanel products at one of the store's makeup stations, where you can get custom lip consultations while sitting on none other than a Chanel tweed stool.
Here, the models for the day show off their complete Kate Lee makeup, including the uber-emollient Rouge Coco lipstick formula we are obsessed with.
Step into the high-tech fragrance library, a delightful spot to learn about and test different classic Chanel scents on your hunt for the "the one."
The store even had a selfie wall, decked out in a colorful wallpaper of Rouge Coco lipstick shades named after Coco Chanel's storied lovers, friends, artists, muses, and family.
You won't be able to take your eyes off the captivating CC polish wall, where nail polish addicts can feast on the selection of iconic Le Vernis shades available—not to mention take some killer Instagrams.
And there you have it, the first-ever Chanel beauty, fragrance, and sunglasses boutique in the U.S. Will you stop in if you're in Vegas? What was your favorite part? Tell us below!