We’re barely two weeks into 2014 and the new beauty contracts just keep on coming. Whose face will you be seeing on billboards, in magazines, and on TV advertising the latest beauty products for the next 350-something days? If the year’s first five are anything to go on, you might be surprised
Just yesterday, Clear Scalp and Hair Therapy announced that Miranda Kerr would take over for Heidi Klum. The Australian model will appear in digital and print ads, as well as in commercials, showing off her inimitably thick and shiny hair.
Kristen Stewart’s been the face of Balenciaga’s Florabotanica for over a year, but now she adds the brand’s Rosabotanica to her roster. (Also, look for the actress in Chanel’s resort fashion campaign next month.)
Redken sponsors legendary hairstylist Guido Palau, who does the hair for Marc Jacobs’ runway show. Sky Ferreira walked the runway for Jacobs’ most recent show in New York in September—now she’s the face of Redken.
Last year, L’Oreal announced their latest makeup muse, Blake Lively, but now they’ve added Kirsten Dunst (and her blonde locks) to their roster of hair spokeswomen.