Butt Facials Are A Thing, Alexa Chung's New Beauty Gig, And Other Beauty News

The #belfie (butt selfie, obviously) obsession has reached an all-time high (or rather, low)—butt facials are now a thing. [SheFinds]

Alexa Chung is the news spokesperson for Nails, Inc. Her first order of business? Encouraging you to put kale on your nails. [Huffington Post]

Gucci is (finally) creating its very own makeup line, and they’ve tapped Monaco royalty Charlotte Casiraghi to be the face of their campaign. [WWD]

Thinking about going pastel? The colourist behind Nicole Richie’s lavender locks shares everything you need to know before taking the plunge. [BellaSugar]

Lorde spills her beauty secrets, and says she thinks smoky eyes are “quite dirty.” [Style.com]

Altuzarra x Target is totally happening. Is it September yet? [Vogue]

John Galliano is now the creative director of Russian perfumery chain L’Etoile. [LuckyMag]

Fresh announced a brand new colour to their bestselling Sugar Lip family, and it’s perfect for summer. [Refinery29]

Adriana Lima, Alessandra Ambrosio, Liu Wen, and a bunch of other models hung out at the Chopard party in Cannes and looked every bit like a (stunning) bridal party. [Daily Mail]