Not since the no-makeup makeup trend has a look taken over at fashion week quite like the way bold eye shadow ruled the catwalks in Milan for spring/summer 2017. Everywhere we turned, there was a bright eye shadow look staring back. Colourful makeup can be daunting, we know, but you can add a touch of colour to a brown smoky eye, while a slick of colourful kohl in the waterline will add interest to your look without taking over your face.
The key to finding the right eye shadow for your eye colour is to refer to the colour wheel—you know, the one you learnt about in school. You can choose any shade you wish, but if you want to make your eyes pop, go for a hue that's opposite to your eye colour on the wheel. Got blue eyes? Wear orange or rust shadow. Green eyes benefit from reds (yes, really) and plums, while brown eyes should look to blues and teals. Keep scrolling for 10 bold eye shadow looks we spied on the catwalks at Milan.
We love this line of blue sparkle under the lower lashes. Keep the rest of your makeup minimal but add definition to your eyes with lashings of black mascara. Want something more subtle? Really hug the colour under your lashline and omit that wing at the outer corner. Re-create the look with Urban Decay Heavy Metal Glitter Eyeliner in Amp (£14).
A wash of finely milled glitter can look super pretty. And don't shy away from pink, especially if you have green eyes. Use a little balm on your lids to fix MAC Glitter in 3D Pink (£16).
Imagine how pretty this makeup would look with a white dress in summer? Or with a navy knit in winter? The secret to pulling off this eye look is to keep everything else minimal. Blend and blur the edges of your eye shadow and use a brown mascara like Benefit They're Real! Lengthening Mascara (£20) in Beyond Brown.
A rich coral eye shadow like this looks great on olive skintones. Use a creamy textured eyeshadow so you can blend and buff the product in. We love Stila Convertible Color in Lotus (£16).
Switch up your usual liner look with a smudge of metallic blue. We love Giorgio Armani's Eyes to Kill Eye Shadow in 001 (£27), which is flecked with gold.
Not for the faint-hearted, this is definitely a look. Try Maybelline Color Tattoo 24Hr Eyeshadow in 20 Turquoise Forever (£5) if you're feeling brave.
This mustard-yellow eye colour looks amazing with those bold green earrings. The contouring, brushed-up brows and long lashes make this look more sultry and less catwalk. Try Illamasqua Eyeshadow in Vapour (£17).
IRL, we would recommend a subtle slick of black mascara to add definition to your eyes, but don't shy away from pink. Get the look with Stila Convertible Color in Fuchsia (£16).
Colour-blocking isn't just for fashion. Match your eye shadow to your nails.