If you too are on that eternal quest for whiter teeth, it's likely you'll be a regular on the tooth whitening circuit, getting through teeth-whitening strips as though they are going out of fashion, and investing in all the best teeth-whitening kits that offer the promise of brighter pearly whites. There are also some really great DIY teeth-whitening remedies, which we've already covered off here.
But if you've become accustomed to these fancier treatments, you might be missing a trick. Teeth-whitening toothpaste could actually be the most important weapon in your oral care arsenal. No, of course your toothpaste is never going to permanently change the colour of your teeth, but there are now a fair few formulas that will really make a good attempt at it and can lift away even the most stubborn of coffee stains in just a few days of usage.
Interested? We thought so. Scroll down to take a look at the best teeth-whitening toothpastes money can buy.
Not only will Oral-B's toothpaste whiten teeth, but it will also promote gum health, protect enamel from enemies such as sugar erosion, and it will help reverse tooth sensitivity.
Blanx's toothpaste is really good at doing a deep clean to banish plaque that can lead to further discolouration. It feels pretty hardcore, though, so we'd recommend using it once or twice a week.
If you're trying to opt for natural alternatives for the rest of your beauty regimen, don't forget your toothpaste too. Taylor's create all-natural formulations, and this one gently polishes the tooth surface while plying teeth and gums with antioxidant Vitamin E.
Containing tooth-strengthening fluoride, iWhite's toothpaste promises teeth will become up to eight shades lighter through regular use.
Arm & Hammer's contains baking soda, which is brilliant at dissolving away superficial stains, but it isn't super abrasive, so your tooth enamel is safe.