What do you look for when you decide to follow someone on Snapchat? Is it the cool filters they use (always the bee, always)? Or maybe it’s because they’re hilarious (Chrissy Teigen, we’re looking at you). Or maybe, just maybe, they give you the most honest beauty reviews around.
As Snapchat is a much rough-and-readier format, people tend to take a more real approach to their posting than, say, a perfectly posed-for selfie on Instagram or a well-edited video on YouTube. As a result, we’re seeing more makeup artists and industry insiders giving a realistic account of products on Snapchat.
From telling us about which lipstick their girlfriends like to wear to revealing what a new mud mask will do for your skin, these quickie reviews give us just enough to tell us whether or not we should be investing in a new beauty product.
Click through our gallery of the nine best Snapchat accounts that give us seriously honest reviews.
Why follow: Californian beauty blogger Desi Perkins is brutally honest when it comes to reviewing beauty products. If you want the no-BS approach to your reviews, then she is the one for you.
Why follow: If you know anything about Mario you'll know that he's the go-to makeup artist of the Kardashians. But he's also brilliant about giving advice on Snapchat. We especially love his way of using a Tom Ford bronzer and putting it on the eyes when you don't have any eye shadow to hand.
Why follow: She often does live reviews on her Snapchat account. Most recently she trialled the Glam Glow Gravitymud Mask (£53). Seeing as we've been desperate to try it for ages, this just gave us more reason to buy it.
Why follow: As celebrity makeup artist, Jamie Greenberg doesn't just post incredible behind-the-scenes pics but also honest reviews about which favourite lipstick brand she and her friends keep in their bags (it's Burt's Bees, by the way).
Why follow: Testing both high quality and high street, the Vivianna Does Makeup blogger is brilliant at offering a comprehensive guide to everything that's out there. Useful but fun at the same time. 10/10.
Why follow: While Claire resides in California, she's not overly perky (which is great for us Brits). She gives advice on what mascara to buy but also which cameras are best for taking pictures (and therefore selfies).
Why follow: We've said it before but we'll say it again: Kim Kardashian West knows what she's talking about when it comes to beauty. She's had the chance to try some of the world's best beauty products so she knows what works. Nearly every night, she'll post up her beauty routine. Go follow for that alone.
Why follow: Like Kim Kardashian West, Rosie Huntington-Whiteley gets to trial the best brands around. From giving you a list of the products she uses to give herself a home facial to her favourite lipstick, Rosie HW is one of our faves.
Why follow: We're obviously biased, but we know that we give a good product review. From our founder Hillary Kerr trying out bridal makeup on the Byrdie U.S. team's Snapchat to our interviews with celebrity hairdressers on the UK version, make sure you follow us for the most up-to-date product reviews.
Follow: byrdie (US) and byrdieuk (UK)
Need another beauty blogger fix? Head straight over to our definitive guide to the world's best beauty blogs.
Opening Image: Christian Vierig/Getty Images