So you survived your 20s… congratulations! Your 20s were a bit of a mess, and now that you're in your 30s, life is still a mess, but it's a different kind of mess. Especially for your skin.
"Your 30s are a time of babies, stress, and hormonal fluctuations that can wreak havoc on your skin," explains celebrity aesthetician Renée Rouleau. "The growth hormones start to slow down, so the skin won't repair itself as it did in your 20s; breakouts can often occur in the form of cystic acne." In your 30s, you might also be dealing with dark spots, acne scars, and fine expression lines that were never there before. "It's definitely time to take your skin seriously," says Rouleau. "The days of neglecting your skin are over."
But don't freak out—for every skincare concern that's likely to pop up in your 30s, there's an easy fix. We spoke with a handful of trusted experts who walked us through their best advice for skincare in your 30s. So pour yourself a glass of wine, and keep scrolling for the seven most important habits to integrate into your skincare routine in your 30s.
Many women avoid wearing makeup every day in order to let their skin "breathe," but according to Rouleau, makeup can actually help protect your skin. "I like to educate my clients to think of makeup as a skincare product," she says. Because UV damage is the number one cause of premature ageing and most people don't actually wear enough sunscreen to get the true protection, Rouleau recommends wearing foundation every day "as an insurance policy." In other words, that layer of makeup serves as an extra barrier between your skin and its "worst enemy—UV light."
If you're worried about daily foundation clogging your pores, don't be. "As long as you're using makeup that's appropriate for your skin type, you shouldn't run into any problems," says Rouleau. And for even more protection, choose a foundation with SPF built into the formula, like this CC+ cream from IT Cosmetics.
Aestheticians agree that as you age, it becomes especially important to treat your neck and décolletage– as well as the skin on your face. "These are more delicate areas that show signs of ageing first," explains aesthetician Joanna Czech of Joanna Czech Dallas. "Your 'face' starts at your nipples and ends at your hairline."
And remember: Rubbing the leftover moisturiser from your face down to your neck isn't good enough. "While the intention is good, it's truly not helping that much in the quest for smooth, moist skin on the neck," says Rouleau. Instead, the neck deserves its own step in your skincare routine. "This means applying one application of moisturiser (with sunscreen during the day) to the face and then a second full application to the front and sides of the neck," says Rouleau. "This will ensure that the neck gets a proper coating of moisturiser and sunscreen to keep it looking soft, smooth, and damage-free."
We recommend using moisturiser specifically formulated for the neck, like this neck-friendly update on No7's cult serum.
Rouleau explains the importance of eye cream like this: "Considering the eye area has virtually no oil glands and is the first area of the face to show ageing from facial expressions like squinting and smiling, protecting this area with a well-formulated eye cream is essential."
That doesn't mean you should slather eye cream all over your under-eye area, though. "Eye cream should be applied only to the orbital bone around the eyes, which is the bone just at the top of the cheekbone," says Rouleau. If the product gets too close to your lash line, your lashes will lift microscopic amounts of product when you blink, which might get into your eyes, causing unnecessary irritation and puffiness.
For daily use, we recommend the L'Occitane Immortelle Divine Eyes above or Neutrogena Hydro Boost Eye Awakening Gel (£13) for a more affordable option.
In your early 20s, it was a good night if you remembered to take your makeup off at all; in your late 20s, you embraced the makeup-wipe life. But now it's time to get serious.
"Makeup wipes dehydrate and spread dirt and grime all over your face," explains Czech. Not to mention they don't actually do a good job of cleansing your skin. Instead, choose a gentle, sulfate-free cleansing lotion or gel. Follow up by wiping the skin with a baby washcloth, making sure to switch out your cloth each time you wash to avoid bacteria." (You can get a five pack of muslin cloths for £12 from Pai Skincare.)
"Clean skin is healthy skin," Rouleau reminds us. "Be very meticulous about cleaning a day's worth of makeup, dirt, and bacteria from your skin so you'll get the best results from serums and moisturisers applied afterward."
"In your 30s, it's important to start using anti-aging products," says NYC board-certified dermatologist Debra Jaliman, MD. By starting in your 30s, you can successfully prevent signs of aging so you'll have less to deal with later.
"Aside from sunscreen, the best, tried-and-true proven ingredient for smoothing the texture of the skin and making lines, wrinkles, and pores less visible is retinol or a prescription retinoid like Retin-A," says Rouleau.
In your 30s, you can start by using an over-the-counter retinol like the product by The Ordinary above three or four nights a week. "Once you have been using it for six to nine months, you can transition into a prescription retinoid," says Rouleau.
"Many people in their 30s fall into the habit of using the same routine morning and night, but it's important to understand the needs from day to night are different," says Rouleau.
During the day, our skin is exposed to the UV rays and environmental stressors that age us; then at night, our skin goes into repair mode to recover from all that. Thus, your morning skincare routine should be all about protection, involving an antioxidant serum, like Aesop Parlsey Seed Anti-Oxidant Serum (£49). Then your nighttime routine should focus on rejuvenation, incorporating products like retinol and chemical exfoliation (try the Pixi Beauty Glow Pads above), followed by night cream.
Odds are you didn't get in a full eight hours of sleep each night in your 20s, and that undoubtedly took a toll on your skin. "Beauty sleep is very important," says Jaliman. As our experts mention, nighttime is when the skin repairs itself, and the longer you sleep, the more time it has to do that. "Sleep on a satin pillowcase so that the skin doesn't crunch against the pillow and sleep lines do not form," Jaliman suggests. We recommend Slip Silk Pillowcase (£79).