Some beauty products are so good that every minute (or, in some cases, every second), somewhere in the world, one (or more!) is being sold. Millions of people can't be wrong, and there are some cult beauty products that women buy over and over again. For skincare or makeup items to be so good that they warrant constant repeat buys, you know they are able to stack up IRL. Today we called on some of our favourite brands to reveal the products with real selling power—some are cult classics you'll know (and probably love already) while others are new kids on the beauty block. The following 14 products are the kind you should buy on repeat.
A Byrdie desk staple, Australian brand Jurlique sells a bottle of its skin-calming mist every two minutes around the globe.
Incredibly, GHD sells four of its stylers across the globe every single minute.
This cult-classic loose foundation is pure enough that you can sleep in it without clogging your pores (great for late nights out, you know, apparently). It's so popular that globally one pot is sold every three seconds. Well worth a revisit.
Globally, three of these youth-boosting ceramide capsules are sold every second—that means 180 per minute and 10,800 per hour. That's a lot of capsules.
Liz Earle sells one Cleanse & Polish cleanser every 20 seconds.
One bottle of Bondi Sands foam finds an owner every 60 seconds.
Every minute, another one of Filorga's pots is sold.
One of these is sold every 20 seconds across the globe.
Guerlain sells one of these bronzing powders every 25 seconds.
Every 40 seconds, someone takes home Frank Body's scrub.
Makeup artist favourite Bioderma H20 is sold every six seconds across the globe.
Eight Sisley Phyto Lip or Eye Twists are sold worldwide every minute.
Kiehl's sells a bottle of this concentrate every minute.
A Bourjois blusher pot is sold every 90 seconds in the UK.
How did you fare? If you haven't tried them all, consider this your hit list to pillage over the next few months, and come and let us know what you thought of the products in our dedicated Facebook group The British Beauty Line.