They say that blondes have more fun, but what happens when gorgeous golden hues become more brassy than beautiful?
The trouble with being blonde is that the colour will fade quicker and become monotone faster than other colours. Why is that? To lift hair to a lighter shade, more colour, more chemicals and more processing has to be done. Whilst it will get you the colour of your heart's desire, in the process, it opens up the cuticle of the hair. An open cuticle acts like a door for your hair, letting UV rays, pollution, chlorine, etc., to get into the hair easily and also allowing your fresh, new colour to escape more quickly.
Combine that with the fact that if you're naturally a light brown, or darker, then your natural hair pigment is almost fighting against the blonde tones, so after a few weeks, it can look more orange and yellow. Not the vanilla-hued highlights you'd originally planned.
However, none of this should put you off, as help is at hand with a simple solution. A purple-toned shampoo. These are a lifesaver for all blondes, and one should be found in every fair-haired person's bathroom cabinet.
And the reason they work so well all stems back to your school days and art class. "Do you remember the colour wheel? It's the theory that all colours have an opposite that cancels and neutralises," explains AJ Blackadder, a Redken colour ambassador. "In simple terms, a violet purple neutralises gold and yellow. Over the weeks, after the colour and toner fade on your carefully executed blonde, that yellowy brassy tone makes an unwanted appearance. So grab a purple shampoo, and watch it work its magic."
"I recommend that all my clients stock up on a purple-toned shampoo," says Olivia Neville, colourist at Ashley Gamble. "The clever colour pigments are not as harsh on the hair as a toner. Blonde shampoos will give you a clean feel with a hint of ashiness, and if you continue to use them, the ash tone will get more intense and look more gorgeous."
Calling all blondes! Scroll on to discover the best purple shampoos out there.
Not only does this come in the most beautiful packaging (we know we're not meant to judge from the outside, but when it looks this good, how can you not?), but this sulphate-free shampoo will keep your blonde tones from turning yellow. It also contains UV protection, making it the perfect holiday companion, too.
This professional shampoo contains a seriously high-tech conditioning delivery system and vibrant pigments that instantly make hair look brighter.
If you spend a fortune in the salon on your highlights, it doesn't mean you can't look to the high street to keep your colour in place. This brilliant shampoo (that's also a total bargain) is the perfect once-a-week wash to prevent your luxe-looking blonde tones from getting too brassy.
Ideal for bleach blondes as well as highlights, this shampoo contains amino acid to help repair the damage that colour processing can cause. A great choice to help squeeze out a bit more time between colour appointments.
A lot of purple-toned shampoos are designed to be used once or twice a week because the colour pigments can be drying. However, this one is packed with moringa seed extract that adds hydration and shine to the hair, so it can be used every day.
This pick is ideal for grey hair to add shine and lustre, as well as toning blondes. But more importantly, it contains ingredients that deliver moisture to the hair and the scalp to improve the condition post-colouring.