How You Can Pull Off Pink Eye Shadow in Real Life

If you took a deep dive into our saved posts on Instagram, you'd find the following: images of swoon-worthy bathtubs, a few cute puppy pics and a whole lot of pink eye shadow.

Thanks to our go-to makeup artists forever providing us inspiration (big ups to @katiejanehughes and @nikki_makeup), pink eye shadow is making its way to the top of our nightly IG scrolling.

Why? Because there's something about pink eye shadow that just works. It's simple and fresh but so much more exciting than a neutral brown or golden shade.

However, trying out a new look can be a bit daunting, and it can be tricky to find which one is best for you. Because, as with any other eye product, different hues, textures and finishes can completely change the outcome.

So we've rounded up some of our favourite pink eye shadow looks out there along with some of the products to help you achieve them.

Inspired to try it out for yourself? Take a selfie and tag us so we can see.

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