If you took a deep dive into our saved posts on Instagram, you'd find the following: images of swoon-worthy bathtubs, a few cute puppy pics and a whole lot of pink eye shadow.
Why? Because there's something about pink eye shadow that just works. It's simple and fresh but so much more exciting than a neutral brown or golden shade.
However, trying out a new look can be a bit daunting, and it can be tricky to find which one is best for you. Because, as with any other eye product, different hues, textures and finishes can completely change the outcome.
So we've rounded up some of our favourite pink eye shadow looks out there along with some of the products to help you achieve them.
Ashley Graham via @katiejanehughes
This makeup look Hughes created for Ashley Graham is everything. Focus a slightly more vibrant pink shadow towards the inner corners and balance out the look with a killer feline flick.
Not sure if you want to invest in a new shadow to try out the trend just yet? I used my go-to blusher (Glossier Cloud Paint in Puff, £15) to create an easy, candy coloured shade. Just pat and blend with your finger.
Inspired to try it out for yourself? Take a selfie and tag us @byrdiebeauty.uk so we can see.