The overarching trend in the fragrance world right now is for unusual scents that push the boundaries of what’s considered normal. Think latex in Estée Lauder’s Modern Muse Le Rouge Gloss or Givaudan with its extract of mushroom, Cepes Absolute. And while sometimes we want to stand out from the olfactory crowd, other times we want the comfort blanket of a much-loved fragrance that’s easy to wear.
Right now, we’re in the mood for something easy, a perfume that will take us from work to beach holiday to summer barbecue and country wedding. Which is why we called on some of the biggest e-tailers to share with us their number one fragrances—the ones women can’t get enough of, because all those people can’t be wrong, can they? Well, you’ll be pleased to know that the list of five fragrances includes four cult classics and one celebrity fragrance (but it’s okay because we really like this celeb).
Keep scrolling for five of the biggest selling fragrances in the UK this year.
Not one but three department stores—John Lewis, Debenhams and House of Fraser—said Chanel Coco Mademoiselle was their best seller. Inspired by Gabrielle “Coco” Chanel herself, the fragrance combines vibrant orange, jasmine and rose with patchouli and vetiver. A true classic.
Okay, so while Memo fragrance is the best-selling fragrance brand in Harvey Nichols, this is its single biggest-selling perfume. Containing just one aroma chemical, Iso E Super, it can smell woody and velvety on the skin, but while you may not notice it on your skin, it will make you almost irresistible to anyone you come in contact with. Little wonder it’s so popular.
With over 1600 reviews on Amazon UK, this is the e-tailer’s best seller. Read our review of the classic ’90s scent here.
This otherworldly scent launched back in 2009, so it's impressive that it’s The Perfume Shop’s best-selling perfume this year. It’s a rich floral and woody fragrance with jasmine, sambac and amber. It’s distinctive yet surprisingly comforting, which is part of its appeal.
Created by one of our favourite Brit models, this perfume from Rosie Huntington-Whiteley, the best-selling fragrance in Marks & Spencer, feels vintage yet contemporary at the same time. It's rose, but not in a your-grandma-would-love-it way. The roses are handpicked in the south of France, and the scent is made in an eco factory, which gives it bonus points.
Next up, want to smell like a cool girl? Check out the best unusual perfumes here.