I Made Byrdie Staffers Blind-Date 7 New Perfumes—This Is What They Thought

Finding a new fragrance is a little like finding a new partner because let's face it: Fragrances are an intimate thing. It lingers on your skin day in and day out and often seeps into your mind. Perfumes can also become intrinsically linked with memories (both good and bad). For example, I can no longer smell Hugo Man by Hugo Boss because it reminds me of an awful ex-boyfriend.

The whole concept of buying a new fragrance for your wedding day means whenever you smell that fragrance (or something similar), you'll be whisked back to the best day of your life. Katherine Frizoni, the skincare research and development manager for Dove, explained to the Telegraph, "The olfactory bulb is part of the brain’s limbic system, which is really closely associated with memory.”

With all this in mind, I had editors and other staffers from Byrdie and Who What Wear (our sister site) test out—or, speed date, if you will—fragrances that I had crudely disguised with gaffer tape. Why? Well, because we are so often swung by clever marketing and pretty packaging that sometimes our opinions of products are skewed. For this experiment, I asked for each person's initial feedback and then asked again an hour later, once the scent had dried down and set. Keep scrolling to see what they had to say about these seven fragrances.