Most of us would be lying if we didn’t include mascara on our list of desert island must-haves (or life must-haves—who are we kidding?). It’s the one product we can’t leave home without. Why? Because in addition to making our eyes pop and pulling together any beauty look, when paired with a little under-eye concealer, it can help trick even your boss into thinking you got a solid eight hours of sleep—just don’t forget to curl! And the best thing about mascara is that the drugstore versions often seem right on par with their more expensive counterparts. Thought we love our tried-and-true, there’s never harm in exploring what’s new—which is why we’ve rounded up five new drugstore mascaras you’ll want to add to your makeup bag, stat. With amazing results (and price tags) we guarantee you’ll want to stop by the drugstore on your way home tonight.
Scroll through to see the new mascaras flying off drugstore shelves!
This super-volumizing mascara includes an eyelash primer (brilliant!) that creates an ultra-smooth base for the mascara, allowing it to build dramatic volume without smudging. This means you’ll never have to walk into a meeting looking like you never went home the night before.
With a new brush featuring cup-shaped bristles and a creamy plumping formula, this mascara scoops and lifts lashes, providing instant volume and lift. If this helps us get lashes like brand spokeswoman Gigi Hadid, count us in.
The name doesn’t lie—thanks to an innovative wand that deposits a ton of mascara right at the lash line, this mascara gives you instant intensity, making your lashes appear thicker and fuller throughout the day.
With a fanning brush composed of 10 layers of bristles, this mascara helps create a full, fluttery fringe without weight, unwanted clumps, or a three-step application process. Perfect for those mornings when you don’t want to wake up early, or when you want to add a little “oomph” to your last-minute plans for a night out.
You never want to be that girl with mascara running down your face as you walk out of a SoulCycle class—but who doesn’t want a little help to look more alive at 7 a.m.? This mascara is resistant to water (and sweat and tears) and isn’t over-the-top in the volume department. An easy application leads to separated, elongated lashes with the most natural-looking results.
What’s the drugstore beauty product you can’t live without? Sound off in the comments below!