We shudder to think of a world without mascara. Our trusty wands have been with us through thick and thin, always there to lift our spirits (and lashes) whenever we need a boost. But here’s a scary thought—the same inky formulas that take your lashes to sky-high heights may also be filled with irritating and potentially harmful ingredients, like parabens, polybutene (a petroleum derivative), and tons of synthetic colours and dyes. In fact, chances are that reading the ingredient list for most mascaras might feel like trying to decipher a foreign language.
If your eyes are easily irritated, or if you’re just curious about more natural alternatives, we’ve got you covered—ahead, we’re sharing seven of the best natural mascaras on the market. Full disclosure: they’re not all 100% organic or ecocert (a European organic certification organisation—basically, any product that’s ecocert has to meet a super rigorous round of qualifications), but they are all-natural and free of harmful chemicals.
Keep reading for the seven best natural mascaras on the market!
We already named this makeup line as an all-natural line to try, but the mascara especially stands out as a hero product. Formulated with soothing lavender flower water, jojoba seed oil, and rose flower oil, it conditions your lashes, glides on easily, and applies precisely and clump-free. Plus, it’s certified organic!
Dr. Hauschka Mascara ($26)
This natural mascara is made with antioxidants, black tea extracts, and neem leaf extract, which strengthens keratin and encourages growth.
W3LL People The Expressionist Bio Extreme Mascara ($24)
If you like your lashes long and fluttery, this mascara will get you there. The rubber brush delivers just the right amount of product and is 100% free of petroleum, paraben, aluminum, fiber, and coal tar free.
Nvey Eco Volumising Mascara ($17)
Another brand to make it on our all-natural makeup list, Nvey’s formula has a surprisingly short ingredient list—beeswax, glycerin, jojoba seed oil, vegetable oil, and carnauba nourish your lashes and build volume.
Juice Beauty Defining Mascara ($19)
Certified organic, and made with conditioning ingredients like vegetable hyaluronic acid, and mineral and fruit tints, this lengthening mascara by Juice Beauty is a go-to if you prefer a more natural look.
RMS Defining Mascara ($28)
Though not 100% organic, this rich mascara is all-natural and the creamy formula glides on smoothly for an inky, dramatic look. (Tip: to build intensity, wait for the first coat to dry before applying the second).
Considering the first ingredient in the list is as organic green tea, it’s safe to say that it doesn’t get more natural than this. The formula is made with conditioning vitamin E and provitamin B5, and delivers natural-looking color, thanks to pigments derived from blackberries, blueberries, pomegranates, acai berries, and more.