Natural beauty has come a long way since the days of homemade deodorant and rinsing your hair with apple cider vinegar. Sure some of those DIY beauty tips are still being used today, but there is also a host of beauty brands that combine natural ingredients with modern formulations that work, and wrap them up in the beautiful and chic packaging (recycled, of course) we love. Who says you have to sacrifice style in order to save the planet?
There’s a growing demand for natural beauty products, and brands have taken notice with natural and organic alternatives to almost everything your beauty routine could need—from skin and hair care to cosmetics. But, it can be hard to know just where to start, what to look for and—crucially—how much money you need to spend.
Mavs Spring of Naturally Diddy has been blogging about natural and organic beauty since 2012 and says she has seen a huge change in the products on the market in that time. “When I first swapped to natural products, there were very limited options and the performance of products wasn’t always the best. But things have progressed and are starting to catch up with the ‘traditional’ beauty industry. Natural makeup such as liquid eyeliners, matte lipsticks are always the most exciting products for me, slowly but surely the natural versions of these are filtering in and it’s great."
As for how much to spend, Mavs says more product choice means smaller budgets are being catered to. "Natural and organic makeup tends to be a higher price point than traditional makeup, but there are some great affordable brands available too, such as Lavera, Balance Me and Balm Balm.”
If you’re thinking about swapping to a natural beauty regimen, Mavs recommends starting with skincare. “Much of what you apply to your skin gets absorbed into your bloodstream. So it’s key to keep things that are designed to sit within our skin as natural and clean as possible.” She also recommends switching to a shampoo that’s free from SLS (sodium lauryl sulphate) and opting for a natural deodorant.
Another natural beauty lover is Justine Jenkins, a makeup artist who is proud of her “cruelty-free kit,” and rightly so. “I use the 80/20 rule: 80% of the time use the best ingredients you can afford, and 20% of the time use other brands. Always choose cruelty-free, though."
Justine's certainly not a label snob though with items from Burt's Bees and The Body Shop among her must-haves. "There are some great affordable brands out there now, and it really is easy to have a cruelty-free kit. Five years ago, when I started, it was more difficult, but it’s the fastest growing sector of the beauty industry."
Click through to see which affordable natural beauty brands have made the cut.
The caffeine in this vegan, organic scrub is just the thing to get blood circulating and tighten skin. Use it in the morning and the scent will help kick-start your day too.
Natural makeup formulas are getting better all the time. Justine loves using this concealer on her clients—and if its good enough for them, it's good enough for us.
You should be thinking about scalp health, as well as how good your hair can look. Davines products are brilliant for both and cater to almost every hair type imaginable.
If you have sensitive or irritated eyes, try and use products that are as natural as possible. This great formula means you don't have to sacrifice impressive lashes.
You'll be spoilt for choice when it comes to delicious scents with the Dr Bronner's range. Castile soap is great for softening skin in the shower.
This totally tropical hair mask is perfect for locks that need a bit of extra TLC.
Coconut oil is a natural beauty staple and can be used on anything from skin to hair and even on teeth, so it's best to get the best quality you can afford.
If you haven't tried a konjac sponge yet, you'll have no idea what you're missing. Soak it in clean water first and use it to turbo-charge your facial cleansing routine.
A firm favourite on Justine's own bathroom shelf, this leg gloss is just the thing to fight dreaded dehydration. You'll want to throw your opaques away—trust us.
There are so many beauty boxes on the market today, so little wonder there's one for lovers of all things natural. This one from Love Lula lets you get to know a host of new brands every month.
Not only are most shaving creams full of dirty chemicals, the way they're packaged is terrible for the environment too. This organic alternative will change the way you shave. Trust.
This long-lasting mineral based blusher is one of Justine's makeup kit favourites.
Activated charcoal makes for a super-absorbent cleansing booster. Keep this soap in the shower for washing your face and body.
Mavs loves the REN skincare range, and we do too. Clean products, gorgeous packaging and lovely scents—what more could you want?
Prevent chapped and cracked skin on your hands with this natural moisturiser boosted with the healing power of Manuka honey.
Floral water spritzes make great toners, but can also be used to revive flagging spirits when you hit that mid-afternoon slump.
Cruelty-free and made from recycled materials, this brush range is beloved by makeup fanatics for its brilliant quality brushes.
Mavs says deodorant is one of the most important products to switch to a natural formula. This organic roll-on is paraben-, aluminium- and chlorohydrate-free.