Affordable Natural Beauty Buys to Transform Your Routine

Natural beauty has come a long way since the days of homemade deodorant and rinsing your hair with apple cider vinegar. Sure some of those DIY beauty tips are still being used today, but there is also a host of beauty brands that combine natural ingredients with modern formulations that work, and wrap them up in the beautiful and chic packaging (recycled, of course) we love. Who says you have to sacrifice style in order to save the planet?

There’s a growing demand for natural beauty products, and brands have taken notice with natural and organic alternatives to almost everything your beauty routine could need—from skin and hair care to cosmetics. But, it can be hard to know just where to start, what to look for and—crucially—how much money you need to spend.

Mavs Spring of Naturally Diddy has been blogging about natural and organic beauty since 2012 and says she has seen a huge change in the products on the market in that time. “When I first swapped to natural products, there were very limited options and the performance of products wasn’t always the best. But things have progressed and are starting to catch up with the ‘traditional’ beauty industry. Natural makeup such as liquid eyeliners, matte lipsticks are always the most exciting products for me, slowly but surely the natural versions of these are filtering in and it’s great."

As for how much to spend, Mavs says more product choice means smaller budgets are being catered to. "Natural and organic makeup tends to be a higher price point than traditional makeup, but there are some great affordable brands available too, such as Lavera, Balance Me and Balm Balm.”

If you’re thinking about swapping to a natural beauty regimen, Mavs recommends starting with skincare. “Much of what you apply to your skin gets absorbed into your bloodstream. So it’s key to keep things that are designed to sit within our skin as natural and clean as possible.” She also recommends switching to a shampoo that’s free from SLS (sodium lauryl sulphate) and opting for a natural deodorant.

Another natural beauty lover is Justine Jenkins, a makeup artist who is proud of her “cruelty-free kit,” and rightly so. “I use the 80/20 rule: 80% of the time use the best ingredients you can afford, and 20% of the time use other brands. Always choose cruelty-free, though."

Justine's certainly not a label snob though with items from Burt's Bees and The Body Shop among her must-haves. "There are some great affordable brands out there now, and it really is easy to have a cruelty-free kit. Five years ago, when I started, it was more difficult, but it’s the fastest growing sector of the beauty industry."

Click through to see which affordable natural beauty brands have made the cut.