La Mer Is Having a Pop-Up, and We're All Invited

La Mer has always held a kind of secret fascination for me. Not only has the brand created a cult cream loved by celebrities and beauty editors worldwide (Creme de la Mer, we're looking at you), but it has also been completely secretive about the love and labour of work that went into its products. That is until Estée Lauder helpfully unearthed its secrets. And I'm pretty sure I'm not alone in this fascination of mine. Given that a tub of Crème de la Mer cream costs £220 (pricey, we know, but it's magic), we, like you, are desperate to learn more about the brand. Which is why the news that it's hosting a pop-up in London is music to our ears.

Photo: Courtesy of La Mer

From Wednesday, 18 April, until Saturday, 21 April, La Mer will be taking up residency in London's Soho district at 13 Soho Square so its customers can explore the real story behind the brand. But it doesn't stop there—you can get a La Mer mani (not to be missed) or experience one of its incredible 30-minute Miracle Broth Facials. Or why not kick back with friends, have a drink, discover which moisturiser works for your skin, and take home a sample? Basically, the La Mer world is opening its doors to you, and we strongly recommend you check it out. All the details and timings can be found online, but before you book, why not check out Byrdie's favourite products below to get you in the mood?

So, will we see you at the pop-up?