These 20 Influencer-Approved Beauty Products Are Total Must-Buys

There are so many beauty products out there in the world that it can all be a little overwhelming knowing which ones to buy. Trust us—we know. If you need a little inspiration, why not look to the influencer-approved products that make it into the stylish flat-lay photos on your Instagram feed? The unsponsored posts are a direct look at the beauty products these people use, love and return to time and again. There are some brands and products like Herbivore and It Cosmetics that appear over and over. So if you're in the market for a beauty spree, then look no further than the 20 most-loved products we found nestled in the flat-lay photos of seven of our favourite influencers.