Why We Should All Be Bowing Down at the Altar of Hyaluronic Acid

So much more than a beauty buzzword, the reason beauty experts the world over are so hung up on hyaluronic acid is that it's the gateway to a glowier complexion, whatever your skin type. It's the god of hydration, an absolute rock star when it comes to skin bounciness (the technical term), and if your regimen doesn't contain a big dollop of the stuff in the form of a hyaluronic acid serum, then it's high time you rethink your priorities. It's a complete non-negotiable.

We've written a comprehensive guide to its exact role in maintaining the function of our skin, but at the very least, you should know this: hyaluronic acid is a sugar molecule that already exists within our bodies—in fact, 50% of our supply is in the skin, where it sits between cells clinging on to moisture, which in turn makes skin plump.

But considering the world is against us, everything from stress, age (we begin to lose it dramatically at the age of 26—gulp!) and the environment plays its part in depleting our stores—like someone's carelessly left the big HA tap running. Without it, skin can start to feel a bit like crepe paper: dehydrated and a little limp.

If you just mentally ticked each of those boxes in your mind, it might be a good idea to start incorporating HA into your skincare routine, and the best way to get your hit is through a hyaluronic acid serum. There are so many out there, so don't just start wandering aimlessly through the internet's virtual shelves—follow our guide to the best hyaluronic acid serums and you can't go wrong.