Cleansing is the backbone of great skincare. If you focus on cleansing properly and thoroughly, the skincare products you use afterwards will work more efficiently. Think about it: You wouldn’t paint a room without washing the walls and sanding down the rough patches first.
And you should adopt the same approach with your skin. If you want your serum or moisturiser to make a real difference and want your makeup to go on smoothly and flawlessly, finding the best facial cleanser is key. And if you live in a city, then cleansing is even more crucial. We now know that particulate matter, small particles of pollution, can sit on the skin causing inflammation and accelerated ageing.
The key to ridding your skin of pollution (as well as makeup, dirt and oil) is to wash twice daily with a good facial cleanser. So that’s why we were surprised when Space NK revealed to us that London shoppers are spending the least money proportionately on cleansers than women in other parts of the country, with just 23.4% of them spending money on a cleanser.
Since Londoners are city dwellers, cleanser should be a key product in every bathroom cabinet. Don’t think pollution is that bad in London? Well, remember back to when London had already breached pollution limits within the first week of 2016? Yeah, not great. According to Space NK, cleansing products are most popular in the south-west of the country, where proportionately 38.7% of shoppers are spending money on cleansers, closely followed by North Scotland at 37.4%.
Inspired to up your cleansing game? Keep scrolling for our pick of the best facial cleansers…
Kind of like a futuristic take on a classic bar of soap, this globe-shaped, resinous-looking cleanser contains particles of healing silver, hydrating hyaluronic acid and softening avocado to leave skin clean and soft. Don’t expect that tight feeling you get from traditional soaps.
We’re obsessed with this cleansing balm that boasts the calming ingredient blue tansy. With vanilla, cocoa butter and tangerine, it smells incredible and can double up as a hydrating mask.
Prone to spots and an overly oily complexion? This is the cleanser for you. Oat-derived amino acids gently exfoliate blocked pores, while oleanolic acid reduces sebum production. Your skin will feel clean but not stripped.
Victoria Beckham is a fan of facialist Sarah Chapman’s range, and for good reason, because these products work. This oil-rich balm, that’s the texture of soufflé, deeply cleanses the skin, making light work of makeup and dirt. Rich in vitamin A, this cleanser leaves skin looking brighter and more refined.
A roundup of the best facial cleansers would not be complete without including this cult product. A combination of plant oils works to cleanse, decongest and exfoliate the skin. This balm is thick, though, so you’ll need to use the cloth that comes with it to gently slough the balm and dirt off your skin.
Tight on time or want to double-cleanse? A micellar water used with cotton pads can remove dirt and makeup, you just keep going until you’re no longer removing anything. Or swipe it over skin post-cleanse to ensure all remnants of the day are gone.
This powder-to-foam cleanser combines the benefits of a foam and a balm. The grains are rich in vitamin C and enzymes to gently exfoliate and brighten the skin. What’s different is that each grain is encapsulated in omega-rich açai and coconut oil. Dull skin is left looking brighter and softer.
Opening Image: Imaxtree.