I've Tried Hundreds of Serums—These Are the 9 Best

Face serums are an integral part of any beauty routine. They are more lightweight than a moisturiser and often packed with higher concentrations of active ingredients. If we were in a bar, a serum is an equivalent to a shot of tequila, whereas a moisturiser is more like a long drink. Serums pack a punch and get where they need to far quicker and more effectively.

The key with face serums, and in fact any skincare, is to choose a product that is right for your skin type and your complexion’s needs. Then you need to clear the way, allowing your serum to penetrate your skin with ease—this means you need to thoroughly cleanse and gently exfoliate your skin (a muslin cloth will do) before you apply your serum. We have collated nine seriously effective face serums. Keep scrolling to find your serum soulmate from our Byrdie-approved lineup.