The Secret to Perfect Brows, Forever

“Eyebrows are the most expressive feature of the face." That's the first thing that makeup artist Neil Young says to us when we ask him about how to achieve perfect eyebrows. And we have to agree. Brows have become one of the most important parts of our makeup routines, and not just because we've been inspired by the luscious brows of the likes of Emilia Clarke and Cara Delevingne. 

In 2014, it was revealed that UK consumers spent £6.5 million on eyebrow-related products between January and May of that year. This makes the UK market worth approximately £15.5 million per year. And in the U.S. it's the same trend, with the eyebrow market worth $122 million (£82 million). Clearly, this is big business. 

But we're not just spending money on brow products, we're also going online to search for ways to get our brows looking perfect, as per the aforementioned Delevingne and Clarke. Over 60,000 searches on "perfect brows" are performed every month—that's a lot of people looking for eyebrow solutions. 

It's high time, then, for us to give you a rundown of how to achieve your ultimate brow. From a three-step guide on general upkeep to answering some of the biggest brow problems, as well as selecting the best eyebrow products, we've called on makeup experts to reveal how you can achieve your ideal brow, forever. 

Keep scrolling for our simple guide on basic eyebrow upkeep, how to solve your brow problems and where to buy the best gels, liners, powders and brushes.



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