“Eyebrows are the most expressive feature of the face." That's the first thing that makeup artist Neil Young says to us when we ask him about how to achieve perfect eyebrows. And we have to agree. Brows have become one of the most important parts of our makeup routines, and not just because we've been inspired by the luscious brows of the likes of Emilia Clarke and Cara Delevingne.
In 2014, it was revealed that UK consumers spent £6.5 million on eyebrow-related products between January and May of that year. This makes the UK market worth approximately £15.5 million per year. And in the U.S. it's the same trend, with the eyebrow market worth $122 million (£82 million). Clearly, this is big business.
But we're not just spending money on brow products, we're also going online to search for ways to get our brows looking perfect, as per the aforementioned Delevingne and Clarke. Over 60,000 searches on "perfect brows" are performed every month—that's a lot of people looking for eyebrow solutions.
It's high time, then, for us to give you a rundown of how to achieve your ultimate brow. From a three-step guide on general upkeep to answering some of the biggest brow problems, as well as selecting the best eyebrow products, we've called on makeup experts to reveal how you can achieve your ideal brow, forever.
Keep scrolling for our simple guide on basic eyebrow upkeep, how to solve your brow problems and where to buy the best gels, liners, powders and brushes.
"If you’ve got good brow hair and you haven't got gaps but you want to make them look more luscious, then you need a really great large angled brow brush. My Kit Co's My Bold Brow Brush (£15) is brilliant. It's like a brow brush but a fat version. You use it with eye shadow and brush it through; it brushes up the hair without depositing product on your skin. It’s like dry shampoo for your eyebrow," says Young.
Use this brush for fuller brows.
"I hate Instagram eyebrows—they're great for a picture but not great in real life. Creating definition is about anti-ageing and lifting the brow. To pick everything up, you need to add in individual hairs. In terms of product, I obviously love Anastasia Beverly Hills super-fine one—they have amazing colours and are perfect for drawing in individual brow lines. I also love Kevyn Aucoin's Precise Brow Pencil (£21) too," says Young.
These are loved by the A-list.
"There was a trend in the '70s and '80s that women would have thin eyebrows. Those eyebrows probably haven't fully grown back. Also,15 to 20 years ago we used to use liner and lip pencil for filling in eyebrows, but now it’s amazing in terms of technology and products. If you've overplucked however, my current favourite is Charlotte Tilbury's Legendary Brows. It’s a very clever product—it means you can paint in hairs and bulk them out so it’s multi-functional. It takes sparse brows to much fuller ones," recommends Young.
A multifunctional product to fill out thin brows.
"To achieve length, use a brow powder. Take a makeup brush, hold it from the corner of your nose to the corner of your eye. Your brows should end at this angle," says Potter-Dixon.
Create longer brows with powder.
Which eyebrow products do you like using? Tell us in the comments!