We’ve already established that drugstore makeup products can be amazing—but today, we’re focusing on five magical drugstore lines that aren’t on every woman’s bathroom counter. We did some major digging (and testing) and found five obsession-worthy skin and makeup lines that we guarantee you’ve never heard of. Consider your budget beauty-loving self, schooled.
Click through the slideshow above for five magical drugstore brands you haven’t heard of but should!
Background: The heritage of this European brand began dates back to 1975, when Pierre Fabre, the second-largest independent pharmaceutical company in France, acquired a spring rich with precious minerals and all of the surrounding land. In 1990, the Avène Hydrotherapy Center—which is connected directly to the source of the spring—opened with modern-day facilities to accommodate up to 2,000 patients. The dermo-cosmetic brand is based on the belief in the healing and soothing benefits of this thermal water, which serves as the base for all of their products.
Buy: We’re including this brand in our round-up because it’s technically a drugstore brand in Europe, since it’s sold in French pharmacies. In the U.S., you can buy Avène products on Drugstore.com, Dermstore.com, and various beauty retailers and dermatologist offices across the nation.
Background: This botanics-based line from one of the UK’s most popular drugstores has flown under the radar in America…until now. With organic ingredients like rosehip oil and hibiscus—not to mention being completely paraben and mineral-free—this line is a go-to for anyone who’s curious about switching to more natural-based products.
Background: This apothecary-inspired bodycare line features delicious-smelling, natural ingredients like lemon sugar, coconut, fig and vanilla. Their super-rich body lotions have reached cult-status and will leave your skin ridiculously soft and hydrated.
Background: This skincare line is a monolith in Japanese drugstores, with over 60 different products (one of which sell every two seconds) that all fall under the brand’s overarching concept of “Perfect and Simple.” As of now, Hada Labo is the first Japanese skincare line to launch in U.S. mass retailers. The products all boast the line’s signature Super-Hyaluronic Acid, a unique blend of three kinds of hyaluronic acid to rehydrate and plump the skin on multiple levels.
Background: Salma Hayek—other than being an award-winning actress, mother, and humanitarian—also has a makeup line exclusive to CVS. Deemed a “premium beauty line that combines exotic, natural ingredients, ancient beauty secrets, and advanced science,” the line boasts a wide variety of botanical-based products, from glycolic cleansers to hair straightening balms.
Buy: CVS, CVS.com