I Try Loads of Drugstore Products Every Month—These Are My All-Time Favourites

A few years ago, when I was new to the Byrdie editorial team, I did an experiment where I wore exclusively drugstore makeup for a week. Then a self-proclaimed "brand snob" (I was 24, so please don't judge me), I was pitifully unfamiliar with how amazing many affordable products can be. Since then, I have let go of my snobbery, willing to try any skincare, makeup, or haircare product with a formulation that intrigues me, and though I've encountered my fair share of flops over the years, I've also amassed a collection of affordable go-tos that I'll continue to buy and love until the day I die or (goddess forbid) until they're discontinued.

The following 11 drugstore beauty products, from an £10 brow gel to a £4 cleanser to a £5 hair mask, stand up to products five times the price. Curious to see what one drugstore-obsessed beauty editor claims are the best of the bunch? Just keep scrolling.