These Drugstore Mascaras Are the Kings of Lash Volumisation

Call it a #humblebrag, but I've tried almost every mascara this beauty industry has to offer—it's a perk of the beauty editor job. That means I have seen it all, from mascara formulas that clump at the mere sight of an eyelash to wands that barely have the power to comb lashes, let alone scaffold them. The conclusion I always come back to? Drugstore mascaras are simply the best. Yes, I may have the world's fanciest wands and most high-tech formulas at my disposal, but I would never use a mascara that costs north of £15. Keep scrolling to find out why.

Photo: Imaxtree

Of course, there are plenty of products I'd recommend you invest a little more money in (it's these ones here, in case you were wondering). But when you get down to the nuts and bolts of it, it's simply the perfect marriage of hefty wand and smooth, glossy formula that makes a mascara great—and the high street has managed to hit that sweet spot hundreds of times over. Whether you're after curl, volume, separation, length or colour (or, like me, the whole lot), you really don't have to spend a lot to get the lashes of your dreams.

Keep scrolling to discover the five best affordable mascaras that prove my theory.

Next up, these drugstore foundations rival even the most high-tech luxury alternatives.