This Is the Secret to Eye Shadow That Lasts All Day Long

Hands up: Have you ever felt personally victimized by your eye shadow? We've all been there: You dip in and out of your favourite palette, lovingly brushing multiple shades across the eyelids. You buff and layer and buff some more until you've created the ultimate terra-cotta smoky eye, grass-green graphic stripe or multitonal cloud of tropical colour. And then what goes and happens? The tricky stuff seemingly flies off your face faster than you managed to get it on; the shade fades, appearing to melt into the skin; and although you'd perfected a seamless blend, you've now got a tiger print of eye shadow caught up in the creased eyelid skin.




Quite frankly, it's a modern-day horror story that can only be overcome with the use of a special (but oft overlooked) member of our beauty arsenal: eyelid primer. Don't scoff—I know traditionally eye shadow primers have proven a little lacklustre. At best, these flimsy creams simply melt away along with the eyeshadow above, and at worst, they can make the powders go cakey and lumpy.

But hidden amongst the shelves of the UK high street, there are a few affordable eye primers that actually work, making eyeshadow punchier and more long-lasting than ever. It's only right that we sing the praises of these mini heroes so you and your Naked palettes can move forward and leave your creased, faded, misplaced eye shadow–riddled past behind you. 

Keep scrolling to find out the five practically magnetic drugstore eye primers we'd recommend.