Holy grails, cult favourites, desert-island musts—whatever you call them, these are the products that are celebrated for being effective, high-end and covet-worthy (think: Nars Orgasm blush, DiorShow mascara, and Clé de Peau concealer). But sometimes a girl's gotta save before she can splurge. And that's where drugstore dupes come in. Whether you can't afford the originals or want to stock up on some knock-around alternatives to the real thing for travel and life, there's a dupe for that, and today, we're sharing the best! Keep scrolling to save!
Smashbox Photo Finish Foundation Primer ($36) is a gold standard when it comes to makeup primers, and NYX Studio Perfect Primer ($13) carries the same cachet in the drugstore world. It glides on like silk and leaves a smooth, even, plumped-up canvas for perfected makeup.
Beauty and bronzer devotees worship Estée Lauder Bronze Goddess Powder Bronzer ($37) for the natural, luminous glow it provides, perfectly balancing pigmentation with shimmer. Rimmel Natural Bronzer ($5) creates the same sun-kissed effect with an easily-blendable matte finish that, most importantly, is far from orange.
Make Up For Ever HD Invisible Cover Foundation ($43) blows people away with its ability to blur imperfections for a flawless, soft-focus finish that looks airbrushed. Revlon PhotoReady Airbrush Effect Makeup ($12) is a full-coverage liquid foundation with light-reflecting particles that give skin a similar poreless, flawless appearance.
Mention dark circles and there isn't a makeup artist, beauty editor, or product junkie around who won't immediately recommend Yves Saint Laurent Touche Éclat Radiant Touch ($42). Unfortunately the high-performer comes with a hefty price tag, and Maybelline Dream Lumi Touch Highlighting Concealer ($8) is the reigning drugstore dupe for concealing and brightening the under-eye area like the magic retoucher that is Touche Éclat.
It's the universally flattering peachy-pink hue that makes Nars Blush in Orgasm ($30) such a power player, and Milani Baked Powder Blush in Luminoso ($6) is a close copy that errs slightly more on the peach than pink side.
Celebrity makeup artist Amy Orseman (otherwise known as the woman behind Emma Roberts' always next-level looks) let us in on this little secret. Neutrogena Healthy Volume Mascara ($9) has a similar fat, bristly brush to that of Dior Diorshow Mascara ($25), to coat lashes with insane amounts of lush volume.
Lancôme Artliner Precision Point Eyeliner ($31) has a soft, foam tip that makes achieving a saturated, crisp cat-eye a cinch. L'Oréal Infallible The Super Slim Liquid Eyeliner ($9) has a similar fine-point felt tip that glides seamlessly and enables comparable precision.
We've heard many a makeup artist proclaim Cle De Peau Beaute Concealer ($70) one of the best (if not the best) concealer they've ever come across. At $70, you definitely get the quality you're paying for (and who can really put a price on making dark spots and blemishes disappear?). But if it's not in the cards, Boots No7 Stay Perfect Blemish Cover ($12) is an affordable favorite with a creamy texture and the ability to hide imperfections.
Clinique Chubby Stick Moisturizing Lip Colour Balm ($17) offers moisturizing color with subtle sheen, making it a favorite among beauty insiders. Revlon ColorBurst Balm Stain ($7) delivers a similarly soft, stained color in an emollient balm.
Keep scrolling to shop all of the individual products—dupes and originals—below!