This £16 Concealer Is Selling Out on Amazon (and You've Never Heard of It)


Meagan Forbes/Urban Outfitters

Finding a concealer that provides stellar coverage, doesn't crease, stays put all day and, at the same time, looks like your natural skin is a surprisingly tall order. To find that product for £16 or less is a near impossibility. But according to a new report from Fashionista, the 11 best-selling concealers on Amazon—products that the retailer's choosy reviewers say are 100% worth buying—are all £16 or less.

The list contains some tried-and-true drugstore favourites, like Nyx HD Concealer (£6) and Maybelline New York Instant Age Rewind (£8), which every beauty editor and blogger has talked about ever since they launched. The most interesting part about this list of best sellers, however, was the concealers you never hear about, including one full-coverage cover-up that we had literally never seen before but has over 150 five-star reviews.

Curious to learn about this under-the-radar gem? Keep scrolling to shop the best-selling Amazon concealers you've definitely never tried.