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Of all the revelations you might expect from Kim Kardashian's preferred makeup artist, the unadulterated praise of a very no-frills drugstore staple probably wouldn't near the top of your list—nor would the notion that the contouring trend is dead, for that matter. And yet, Mario Dedivanovic copped to both of these things in an interview with the Daily Mail, underlining a palpable shift in beauty from over-the-top glam to a more minimal, understated approach.
"Working with a lighter hand and holding back is the key," he said of the contouring trend he popularised. Instead, "Glossy is the new look—glossy skin, lids, and lips." And to achieve this dewy-looking sheen and avoid any cakiness, you don't need anything particularly fancy—in fact, Dedivanovic recommends just swinging by your local drugstore and picking up some good old petroleum jelly.
"Apply petroleum or glycerin-like products onto lids, cheeks, and lips for a gorgeous glow without powdery texture," Dedivanovic says.
It's not the first time that a pro has recommended a salve as a more natural-looking alternative to highlighter—nor exalted Vaseline as the ultimate multitasker. Get more ideas on how to include this wallet-friendly staple in your beauty routine here.
Below, shop more of our favourite affordable makeup heroes
Did you know that soap makes for a pretty good brow wax? Simply roll a spoolie brush into the bar and use it to brush up brows, giving them shine and definition, and keeping them in place all day.
Looking for something to give cheekbones a legitimately realistic glow? It can be hard to find that amongst the silvery pigments of the highlighter aisle, but patting a little face oil onto the highest points of your bone structure will just as good a job at bouncing light, but it will look super natural.
A true multi-tasker, investing in a face crayon is a brilliant way to get more bang for your buck. These creamy ones from ASOS' Crayola collaboration have a sharp enough nib you can use them for a precise lip look, but they're creamy enough that you can use them as a lip tint, blusher, eye shadow... the list goes on. And it costs less than a tenner.
MAC's dinky face mist won't just freshen up the face first thing, but you can use it to revive a worn-out base mid-afternoon. It's also brilliant at making your makeup last longer, as a fixing spray, so you'll end up using less makeup on touch ups going forward.
See—sometimes the most useful makeup products are the ones that cost the least.