Snapchat. You might have heard of it. It is, quite frankly, the biggest thing in social media right now (Pokémon Go, notwithstanding). But there's one thing we particularly love doing on Snapchat and that's following certain celebrities and experts for some incredible beauty inspiration.
Whether that's a behind-the-scenes look at shoot, some incredible beauty insider tips, or just a handy product review, there is plenty to learn from following certain people on the social media platform. While Snapchat's images and videos disappear rather quickly (they're only available for a limited amount of time), this is just another reason to start following some fabulous people immediately.
To start you off, we've hunted down 10 of the best beauty Snapchatters currently killing it. Whether that's a look at how Kylie Jenner does her makeup routine (seriously, it's amazing) or what hair guru Jen Atkin does to her locks when she's on holiday, there's so much you can get from following these incredible beauty experts.
Scroll through our gallery below for who to follow and why.
Why follow: Kylie Jenner is the undisputed queen of Snapchat. Whether that's showing us what she's getting done to her house or just what she's wearing for the day, this is a real look inside her life (when it's not also being film for Keeping Up With the Kardashians, of course). However, the main reason why Jenner is so great to follow is that she legitimately has some great beauty tips. From revealing how she does her own makeup to discussing her own beauty line launches, there are so many reasons to follow this social media star.
Why follow: Other than an incredibly popular YouTube channel (he has over 1 million followers over there), you can also follow Manny on Snapchat for his daily life as well as him trying out treatments, such as LED light therapy.
Why follow: The model is known for her glowing skin, so when she posts useful stuff such as how she does a mini facial at home, we take note. Seriously, though, you can only find this on Rosie's Snapchat so we suggest you get on this immediately.
Why follow: Having worked in the entertainment industry for some time now, Kim Kardashian has picked up some incredibly useful tips about makeup. She also gives us a look behind the scenes for the various photo shoots she's on and where she likes to get her eyebrows done (with Anastasia Soare, founder of the iconic Anastasia Beverly Hills brand, no less).
Why follow: Makeup blogger Desi Perkins is pretty funny on Snapchat. Come for the incredible insider knowledge, including very useful and honest product reviews, but also come for the lols.
Why follow: British model Joan Smalls is the one to follow if you want to really know what happens on a photo shoot. See how often Smalls jets off round the world and get some beauty tips along the way.
Why follow: Makeup artist–turned–beauty blogger Claire Marshall has an aesthetic that we know you'll just love. From where she gets her hair cut to trialling new products, this is the one to follow for serious beauty obsessives.
Why follow: As beauty editors we do appreciate seeing what others in the industry get up too as well. Carly Cardellino is one such beauty editor who we like following on Snapchat. Product reviews, behind the scenes and more.
Why follow: Other than the fact that Benefit makeup artist Lisa Potter-Dixon is all kinds of happy and fun on her Snapchat, she also dishes out wonderful makeup and skincare advice. We also love seeing her partying in places such as Ibiza. Warning: You might end up getting a tad jealous.
Why follow: Seeing as Jen Atkin is friends with pretty much the whole of Hollywood (she's currently on holiday with Chrissy Teigen and John Legend), you get some serious A-list access through the hairstylist's account. She's also funny while giving us fab hair advice and news about her Ouai haircare line. We're already wanting to buy her Ouai Wave Spray (£22).
Who do you follow on Snapchat for incredible beauty advice? Tell us in the comments!
Opening Image: @rosiehw