When it comes to hair and makeup, there are no rules. Sure, a red lip looks great at Christmas, and beachy texture lends itself to a day catching waves, but since beauty is such a personal thing, we say wear what you want when you want to. And that seemed to be true for the beauty looks at London Fashion Week for S/S 17.
Rather than thinking too much about the season, the makeup artists and hairstylists focused on the typical girl that each designer represents, which means you can totally rock any of these looks right now. So this begs us to ask, are you a Preen girl or a House of Holland girl? Or another girl entirely? Keep scrolling to find the beauty look you identify with the most, and then go forth and wear it now. Why wait until next spring?
As always, Julien Macdonald’s show was all about high glamour. Makeup artist Val Garland brightened up a classic smoky eye with a pop of gold eye shadow on the inner corner of each models’ eye. Rather than a nude lip, Garland tied the eye and lip together with a slick of L’Oréal Paris Color Riche Gold Obsession in CP47 Pure Gold (£7).
At Topshop, Hannah Murray used the Topshop Contour Wand in Angles (£12) and blended it with Lips in Temptation (£8), a deep red hue, to get that brick-red eye. Lashings of black mascara added definition. We went backstage at the makeup test to see how the S/S 17 look came about, and you’ll never guess the makeup look that didn’t make it…
We loved the imperfect ’40s hair at Charlotte Olympia. Sam McKnight blow-dried the models’ hair and then used Cloud Nine’s The O (£169) to create a screen-siren curl in the hair. A little Batiste Hydrate Me Oil Mist (£5) added shine, and then curls were smoothed out using a hairbrush misted with hair spray. The great thing about this look is that it’s a little imperfect.
We already know what our 2017 festival beauty look will be, thanks to Preen. In fact, switch to autumnal flowers and you could wear a version of this to any parties you have in the coming weeks. Val Garland adorned models’ skin with pressed dried flowers using Duo Striplash Adhesive (£5), and we are obsessed.
Antony Turner used a combo of L’Oréal Professionnel Tecni Art Pli Shaper (£12) and Wild Stylers Beach Haze (£12) to create a beachy texture in hair before pulling it into two plaits at the nape of the neck and “haphazardly” pinning it flat to the head. “Put fresh flowers in the hair and this would be lovely for a summer wedding or party,” Turner says, and we wholeheartedly agree.
David Koma’s girl is a minimalist when it comes to hair and makeup. Makeup artist Andrew Gallimore perfected the skin with Nars Pure Radiant Tinted Moisturizer (£29) and Soft Matte Complete Concealer (out spring 2017). A light-reflecting powder gave a velvet finish. He added a subtle contour with Nars Liquid Bronzer in Laguna (£27). Over on hair, Syd Hayes used L’Oréal Elnett Normal Strength Hairspray (£5) and a big bronzing brush to tame flyaways and create a mirror shine on the ponytails.
Inspired by outdoorsy girls, the makeup at Henry Holland was all about a healthy bronze flush of colour on the cheeks. The gypsy-inspired kohl line along the waterline was the focal point. Use MAC Eye Kohl (£14) to get the look.