If your Instagram feed is feeling a little stale, we're here to help. The following accounts will liven up your feed with gorgeous makeup looks, sneak peeks of new products, covetable manicures, and swoon-worthy hairstyles—basically, an all-access pass to your favourite beauty brands. Be prepared: Your fingers are going to be doing a lot of double-tapping.
Keep reading to see the 12 beauty Instagram accounts you need to start following.
Live vicariously through these Rainbow Brite hairstyles, courtesy of London-based salon Bleach London.
Wet n Wild's colorful account features looks created by their fans—not to mention plenty of sparkles and playful product snaps.
Is this real life? L'Occitane's dreamy feed will have you feeling the #wanderlust.
All the mani inspiration you could possibly need, in one convenient Instagram feed. You may be filled with the desire to repaint your nails every time one of their pictures pops up (don't say we didn't warn you).
If the pretty-with-an-edge snapshots somehow aren't enough to convince you to follow Urban Decay, maybe the fact that they sometimes announce new products (remember the Naked3 Palette) on their feed is.
This 'gram has it all: gorgeous celebs, adorable product shots, and heaps of (we have to say it) easy, breezy, beautiful inspiration.
Stila's Instagram is unabashedly girly, and we're okay with that. We want to live in this Instagram filled with pretty products and #wordstoliveby (but we'll have to settle for the behind-the-scenes shots that pop up on our feed).
Behind-the-scenes snapshots and a blend of OTT and wearable makeup looks from Make Up For Ever are sure to perk up your feed.
One scroll through the natural skincare brand's feed is basically a spa day in and of itself.
Who knew there were so many ways to wear a cat-eye? You'll want to try out each and every one (better get started).
Who knew skincare products were so photogenic? Fresh's feed captures the luxe, natural aesthetic of the brand with clean product pics and the occasional mini cupcake (because nothing complements tinted lip balm better than tiny baked goods).
Take your beauty obsession to the next level with Nars' Instagram account. See new products, swatches on a variety of skin tones, and all the lipstick your heart desires. And you may just find that one of their quick how-tos inspires your makeup look for the day (it's happened to us on several occasions).
What are you waiting for? Go follow these Instagram accounts, and be sure check out the beauty blogs you need to bookmark.