12 Inspiring Beauty Brands You Need to Follow on Instagram

If your Instagram feed is feeling a little stale, we're here to help. The following accounts will liven up your feed with gorgeous makeup looks, sneak peeks of new products, covetable manicures, and swoon-worthy hairstyles—basically, an all-access pass to your favourite beauty brands. Be prepared: Your fingers are going to be doing a lot of double-tapping.

Keep reading to see the 12 beauty Instagram accounts you need to start following.