When it comes to beverages, apparently Brits LOVE tea the most, but I beg to differ. I was brought up on instant Nescafé coffee, no sugar. I was weaned onto it as a tween because 'it's a social thing,' said my parents. There is very little as satisfying as the taste of a rich hot coffee and the jolt of energy it delivers. Brits love coffee more than you would imagine. And I'm not the only one who thinks so, at last count #coffee has been used nearly 48 million times on Instagram and you can't move on social media on a Monday morning without the words "but first, coffee" in various decorative incarnations filling your feed.
Keep reading to find out how to get your free Starbucks coffees and Benefit Cosmetics makeuppers.
Now makeup and coffee don't instantly spring to mind as perfect partners, especially since, unless you're wearing a really great stain, a cup of coffee can ruin the best bold lip. But like that stereotype that Brits are only tea obsessives, Benefit begs to differ—they think makeup and coffee are BFFs and have joined forces with Starbucks this month to prove it. Why Feb? Well, it's the month of love isn't it? Head to Benefit and pick up a coffee sleeve, then hotfoot it to Starbucks and get a buy-one-get-one-free coffee for you and a pal. While you're there, collect an emoji coaster and you can both redeem a free makeupper back at Benefit. It's a bit of too-ing and fro-ing but heck, it's worth it.
Other activity includes Pamper Parlours popping up nationwide and the team at Benefit dishing out free cosmetics at the Carnaby Street store. While you're there, check out the new Benefit Cosmetics They're Real! Tinted Primer (£19) a brown-tinted primer that can be worn alone or under mascara to boost length and separation.