When it comes to bronzer, it can be tricky to find the right shade, colour payoff (not too much pigment, but not too little either) and texture (liquid, cream or powder). It’s a little like being Goldilocks and the bronzer is the porridge. The trouble is that there are more bronzers out there than you and I have probably had hot dinners, so where does one start? A good place is the UK’s best-selling prestige bronzer. Would you hazard a guess as to what that is? It’s Benefit Hoola. Yep, that little bamboo-adorned box of bronzer is a beauty power player.
So why is it a cult favourite? Keep scrolling to find out.
The thing about Benefit products is that women become seriously obsessed with them. When I asked around the office whether anyone used Hoola, so many people came back to me. Elinor Bock said, “I love it. It’s that kind of product that somehow, magically, looks incredible on everyone—whether you’ve got pale skin or dark olive tones. I’ve been a big fan of Benefit since I was 16 (Benetint was my gateway drug), but I graduated to the bronzer when I hit my 20s. While I don’t apply it with as much enthusiasm as I did then, I still turn to Hoola for when I genuinely want to look sun-kissed.”
Hannah Almassi, Who What Wear UK’s editorial director, who isn’t a beauty junkie like me, swears by it. “It’s my handbag bronzer, does that make sense? Thanks to the teeny-tiny packaging with a product that seems to last forever, it’s my emergency go-to when I’m out and about. I’ve had it for quite a few years, and it still hasn’t run out. I like that you can layer it up quite convincingly without feeling OTT, but a little dusting also goes a long way.”
And while it works for us paler Brits, even our Australian team is a fan, proving that this is one well-loved product. “It’s the perfect matte bronzer—not too flat, not too ochre, and never, ever muddy,” Lisa Patulny, Byrdie Australia editor, tells me. “I love Hoola. I’ve got a fair complexion, and the texture is fine enough that I don’t have to worry about accidental overapplication. If they ever stop making it, I’ll lead the riot.”
Need more convincing? You just need to look at the 170+ five-star reviews on the website. Nadine in London writes, “This bronzer is beyond perfection. All I have to say is if you don’t have this, go get it.”
For anyone super fair, there is Hoola Lite (£25), which has had the heat turned down a notch. In terms of textures, there is a cream-to-powder stick, which is ideal for anyone who wears liquid foundation but likes a matte complexion, while Dew the Hoola (£25) is so good that I have finished two bottles of the stuff. It’s a real makeup bag staple for me. Buffed into skin with a brush, it gives a realistic bronze colour and youthful dewy finish. It can be worn alone or mixed with a too-pale foundation during the summer when your skin is naturally tanned.
But back to the original question: Why is Benefit Hoola a cult favourite? I’d say it’s because it’s a suits-all bronzer that comes in a small, lightweight box that is easy to tote around (complete with mirror and brush). It makes life easy and makes you look better, what’s not to love?
Not a fan of Hoola? That’s okay—we have a roundup of the best bronzers out there.