There's no doubt that these days the impact of the beauty vlogger on the cosmetic and skincare world is huge. They can shift massive units of one product by merely mentioning it in one of their videos. And for good reason. Much like the Byrdie editors, beauty vloggers test out hundreds of products and as such are best prepped to give you the real low-down about the best new makeup or skincare items. Of course, we have our favourites and the ones we're following closely right now, so we thought it only fair that we share our picks of the chicest and coolest beauty vloggers around.
Whether it's because they know how to do their eyebrows just right, they have an incredible hack for afro hair, or just because they're constantly on the prowl for brilliant products that cost next to nothing, we've picked seven beauty vloggers you need to know about right now. Keep scrolling for our guide to the beauty vloggers we're currently obsessed with, and shop some of their recommendations.
Why You Should Tune In: For a British take on afro hair, Lesley, who runs Fresh Lengths, is amazing. She not only gives great advice on products, she’s also great for hair style inspiration and looks.
Product She Loves: KeraCare Natural Textures Butter Cream (£9).
Tip We Learnt: Apply the butter cream while hair is still wet. To restyle, spritz with water and reapply the cream if it's not quite right.
Find her on YouTube: MissLesley76
Why You Should Tune In: While Tia is incredible at the beauty stuff with her brilliant tutorials, we always get stuck watching her amazing lifestyle vlogs too.
Product She Loves: Aztec Indian Healing Clay Mask (£12).
Tip We Learnt From Her: Don’t pump your mascara wand into the tube, as it will push air into it and then you’ll have clumpy masacara.
Find her on YouTube: tiawardTV
Why You Should Tune In: Ruth Crilly has been one of our faves for a long time. She's great for skincare and makeup alike.
Product She Loves: Sleek Makeup Cleopatra's Kiss Highlighting Palette (£10).
Tip We Learnt From Her: Watch how much product you’ve got on your face; if you haven’t got rid of your makeup, you’ll break out.
Find her on YouTube: AModelRecommends
Why You Should Tune In: Chloe is definitely one to watch. While she was relatively unknown last year, she's already amassed over 20k followers. We love her because she's super chilled out and down to earth.
Product She Loves: Cloud Nine Magical Quick Dry Potion 50ml Heat Protector + UV Filter (£8).
Tip We Learnt From Her: Don’t be afraid to get too messy when it comes to doing your makeup. You can always use a baby wipe to tidy up.
Find her on YouTube: ChloeMilesMusic
Why You Should Tune In: For a real insight into Korean beauty and their skincare secrets (they have the best skin), you have to check out Chriselle Lim.
Product She Loves: Bioré Deep Pore Charcoal Cleanser (£5).
Tip We Learnt From Her: The utmost important part of your skincare routine is cleansing and double cleansing in particular. We definitely agree; just read our guide on the eight cleansing mistakes experts want you to stop.
Find her on YouTube: chrisellelim
Why You Should Tune In: Estée Lalonde offers a no-nonsense approach to beauty. She reviews everything from high-end products to more affordable options, and she always gives a very honest opinion.
Product She Loves: Mediheal Ampoule Mask N.W.F Aquaring (£15).
Tip We Learnt From Her: If you know of a good product that works for you, even if it’s cheap, stick to it. That's sound advice if we ever heard it.
Find her on YouTube: essiebutton
Why You Should Tune In: With multiple piercings and and tattoos, Yanin Namasonthi of I Dress Myself is not your regular blogger, which is exactly why we follow her.
Product She Loves: Lime Crime Velvetines Liquid Lipstick (£15).
Tip We Learnt From Her: Exfoliate your skin, especially when you’re travelling to a place where there might be more pollution.
Find her on YouTube: idressmyselff