Our Readers Are Obsessed With This Crazy-Affordable Beauty Brand

Imagine a £10-a-month beauty club that lets you buy luxury products at factory cost (we're talking £4 for a lipstick instead of £20). It might sound too good to be true, but it's not: It's just Beauty Pie, the brand and club that our readers and Team Byrdie can't get enough of.

If you're still waiting for a catch, well, you won't find one. Transparency is Beauty Pie's bread and butter, so much so that every product has a rather nifty price transparency breakdown so you can see exactly what you're paying for. If you're not a member, you'll just pay the regular price instead of the much lower factory cost. Trust us—it's worth signing up for.

Speaking of products, most of us are quite happy to drop a few hundred on a beauty haul if it means getting the quality we love. Luckily the Beauty Pie team is seriously well connected, and the company's mission is to source the highest-quality formulations from the top labs. In fact, being a member is kinda like living in a world where your favourite beauty products are always on sale.

Sold? You should be. And the members of our Facebook group, The British Beauty Line, are too. One of our members was asking for a recommendation on an eye cream, when another replied, "Have you heard of Beauty Pie? You pay a monthly subscription but then get a massive discount on premium products. I really rate its skincare and eye cream in particular."

And another chimed in: "Pie Girl here, can confirm Beauty Pie is ruddy amazing." Yep, it seems that fans of the brand call themselves "Pie Girls," and the retinol eye cream and Plantastic range are amongst their favourites. Intrigued? Keep scrolling for the lowdown on our top Beauty Pie picks. We're also giving you the full prices and member prices of some of its best products.