We've Just Discovered the Lipstick That Lasts All Day

I've got a very good theory as to why lipsticks are the size they are: You need them to be small enough to fit in any bag you own, as you will have to reapply the stuff once it's on. Quite frankly, I can't be bothered with all the faffing that a "quick" reapplication involves. Not only do you need a mirror but a steady hand, and the latter doesn't come easily when on a bus or the Tube (and no, Uber wouldn't work either, lest I remind you of that Bridget Jones taxi-makeup-application scene). So you see my struggle. And I know I'm not alone. All we want is a lipstick that does exactly what its name seems to imply. 

I've been known to hastily put on more lippie after a commute, after it's disintegrated between my 45-minute train journey and getting into the office. That's not quite the polished look I wanted to go for. I'm aiming for Miranda Priestly (sure) but end up being more Andy (sorry Anne Hathaway). Short of tattooing my lips, there are very few answers to this problem—or so I thought. After I discovered one brand's doesn't-budget-even-if-you-want-it-to lipstick, I found the ideal 24/7 lippie that will stop all the faffing. Keep scrolling to read more about the lipstick that actually lasts 24 hours.

Next up: the six best nude lipsticks out there that suit every skin tone.

Opening Image: Zara