There's a brand new serum in town and it's going to give your skin the ultimate boost. Today, cult beauty brand BareMinerals launched its new Skinsorials Skincare line, with their hero product the SkinLongevity Vital Power Infusion (£45) promising to do wonders to our skin - and based on their track record we're banking they can deliver on it. The lightweight serum aims to give you a glowing complexion by challenging the traditional approach to anti-ageing by focusing on skin health instead.
Keep scrolling to find out about the latest from Bare Minerals and where to shop their exciting new product.
So what makes this new wonder serum so special? The ingredients play a massive part of this, with the Long Life Herb (yes, that's its actual name) extract being the secret behind their new range. Found in Okinawa, which is known as the “island of long life” - thanks to hosting the oldest living female population in the world today, the plant was discovered growing in the mineral-and vitamin-rich coastal soil that local residents say is an essential part of their health and enduring wellness. This herb is so special as it manages to grow despite the island’s harsh climate, which shows its ability to thrive.
Well, we don't know about you but we're sold. Even better, there’s a 10-day trial available for BareMinerals Longevity, which is available from today across Bare Minerals boutiques and Debenhams. It's also available from June 16 across Bare Minerals nationwide.
Still not fully convinced? Bare Minerals have become seriously big players in the skincare world thanks to its acquisition by Japanese brand Shiseido in 2010. Last year they released their Complexion Rescue Tinted Gel (£26), which quickly drew plaudits from the beauty industry and for good reason - it’s the perfect combination of moisturiser and foundation that gives anyone gorgeously-glowing skin. It has since become one of our favourite-ever products and has a firm place in our makeup bags and we have no doubts that this new serum will become a fixture in our skincare routine too. That 10-day trial is looking pretty good right now, isn't it?
How do you feel about anti-ageing? Find out what women in their 20s think about it and what they're most anxious about.
Opening image: Cos