Like the traditional French approach to beauty, Australians tend to have an enviably effortless approach to beauty. They’ve perfected beachy hair, minimal makeup and glowy, sun-kissed skin. But although it may seem like they’ve just come back from a day at the beach, the truth is there’s a lot that goes into their beauty routine. “People think Aussies are really laid-back about beauty, which I don’t believe is true,” shares Frank Body’s co-founder, Jess Hatzis. “I think we put a lot of effort into it, but in less obvious ways.” For instance, like K-beauty devotees, Aussies favour facials, a healthy complexion and protecting skin from sun damage above all else. Byrdie AU editor Lisa Patulny adds that when your skincare routine does all of the heavy lifting, you could go minimal on the makeup. Keep scrolling for more Aussie skincare, makeup and hair secrets you’ll want to make note of.
The sun in Australia can be really harsh, which is why Aussies like Pistol PR founder Kate Williams love sunscreen. Because Australia has the biggest number of skin cancer cases in the world, sun protection is part of everyday life from an early age, explains Williams. “Growing up, my school wouldn’t let students into the playground at lunch without a full-coverage hat, and our mum forced us to wear a rash guard at the beach.” Williams applies Australian Ella Bache or K-beauty brand IPKN Big Apple Sun Cream SPF50 (£22) every day (even in the winter). When she’s running around the city for meetings, she carries IPKN City Proof Sun Mist SPF30 (£20) for easy application.
Undone Hair Is a Lifestyle
Australian women have a way of looking effortlessly beautiful and have mastered the beachy hair look. Lano founder Kirsten Carriol explains that that’s because groomed and blown-out hair looks like you’ve tried too hard. “It’s all about beach hair,” shares the Aussie native. Her beauty secret is to scrunch mousse into dry hair for voluminous locks. We love Ouai’s Soft Mousse (£22).
Skincare Is Everything
When it comes to makeup, less is more. “Australian women are really into investing in skincare, facials and clinical treatments—everything from peels to laser—so they can go super minimal on foundation and concealer,” Patulny shares. “A healthy, clear complexion is the ideal, and when your skincare does all the heavy lifting, not much else is necessary.”
IMG model Annabella Barber recommends using vitamin A. “I love to feel confident with and without makeup, so I invest a lot in looking after my skin and staying one step ahead to avoid a breakout or loss of hydration.” Her go-to product: Osmosis Correct Serum (£70). “It keeps my skin rejuvenated and helps heal acne scars or any redness. It’s also free of heavy chemicals, parabens, artificial colours and fragrances, which I’m always a supporter of.”
Natural skincare is also favoured among Aussies. “Jojoba oil and tea tree oil solve everything,” says Jasmine Garnsworthy, owner of The Buff. “Australians know nature’s got the answer to most problems—breakouts, wrinkles and dry skin included. We turn to jojoba oil, which is widely farmed in Australia, to moisturise and hydrate our skin, and swear it’s the best answer to acne scars, tired skin and breakouts—particularly when mixed with tea tree oil, a native plant that’s super antiseptic. Together, jojoba and tea tree oil make a powerful, natural blend that won’t clog pores, and can help manage breakouts while also hydrating and softening the skin.”
Bronze Without the Rays
Celebrity makeup artist Tobi Henney says Australian women love to add a touch of bronzer to their makeup look or body, especially in summertime. “A creamy bronzer is a great makeup bag staple in Australia,” she shares. Her product suggestions: Chanel Soleil Tan de Chanel (£40) or Becca Sunlit Bronzer (£32).
A HEALTHY LIFESTYLE IS A MUST
Hatzis favours natural ingredients, daily exercise, lots of water and alcohol once a week: “It’s not about a cabinet full of hundreds of products, but a concise collection of effective products that do what they say they will, combined with a healthy lifestyle.”
If you’re into the Australian beauty approach, why don’t you try the country’s biggest beauty exports?