Introducing Art Meets Art, the Perfume Brand Turning Sound into Smell

Think about your favorite song. Where does it take you? Maybe it reminds you of a beach in Mexico, the dance floor of a dark and dingy club, or a cozy living room on a rainy Sunday. And how does it make you feel? Nostalgic? Excited? Confident? Music is one of those weird things that has the power to transport you somewhere else and plonk you right in the middle of a story a million miles from your reality.

And it's that idea that sits behind a new fragrance brand called Art Meets Art. The brand has taken a handful of iconic songs from years past—the kind of tunes that have defined generations—and immortalized them in the form of perfumes. Much less about fancy bottles with impressive ingredients lists (although they've got that too), this new perfume offering is all about evoking a mood and a feeling in the same way that listening to a song can. Keep scrolling to hear why I think this new fragrance brand is worth clearing some space on your vanity for.



Art Meets Art

The newly launched French brand has just landed in the UK with a collection of five perfumes that each bring to life the personality behind a different cult song. “We choose the songs based two elements: conceptual relevance, and cult status,” explains founder Ali Kashani. “And we looked for songs with titles that are conceptually relevant as a perfume theme.” For example, the scent Like a Virgin explores eternal youth, innocence and purity, whereas Sexual Healing is all about fierce sensuality. Like their namesake songs, each of these perfumes aim to tell a story, the only difference is that instead of words, they use fragrance notes to do the talking.

But I'm guessing what you really want to know is what they smell like. And having spent the last week trialling each one, I can confirm they smell just as delicious as you would hope from such a chic brand. Keep scrolling to read my thoughts on each Art Meets Art perfume.