Ariana Grande Is Doing Something Major for Her Fragrance Campaign


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Ariana Grande debuted her first fragrance Ari by Ariana Grande ($49) this September, but what’s a fragrance launch without a short film, right? The pop star announced on Twitter that she’s premiering the #ARI short film, starring Toulouse (her beagle-chihuahua mix), on YouTube this Sunday. She’ll also be releasing never-before-seen, behind-the-scenes footage from the fragrance ad campaign shoot.

But here’s the catch: All of the bonus footage will be available for one day only, so mark your calendars for Sunday. The feminine, flirty, pom-pom–adorned perfume is a blend of pear, grapefruit, raspberry, rose, and musk, with just a hint of marshmallow. We expect the fragrance’s short film to be equally as enjoyable.

Scroll down to see behind-the-scenes photos from the shoot!