In a highly oversaturated fragrance market, it might be difficult for some brands to drum up excitement for a new launch. But Anine Bing already had the edge: The designer's namesake clothing line is beloved for its Scandi-meets-L.A. cool ethos, and naturally, the label's inaugural scent, Savage Rose, would be no exception.
This ready-made hype was palpable at an intimate dinner Bing hosted last month, where a few dozen of L.A.'s most stylish women (including Rosie Huntington-Whiteley) gathered to toast the new fragrance at the designer's home in Los Feliz. Candles lining the front steps ensured that guests would be well acquainted with Savage Rose's heady scent before so much as stepping through the front door—acquainted and possibly addicted.
At once romantic and tough, Savage Rose's sweet notes of Bulgarian and white rose are offset by black pepper and musk. The result is smoky and alluring—an edgy femininity you might liken to one of the brand's perfectly slouchy leather jackets.
And if its exceedingly warm reception among the L.A. cool-girl crowd is any indication, it's destined to be as ubiquitous as Byredo Gypsy Water (£80) or Le Labo Santal 33 (£175). In other words, you're bound to detect it in the wild. That is, of course, if you aren't just smelling it on yourself.
Savage Rose is available now on Anine Bing's website, at the Knightsbridge boutique or in Harvey Nichols, London.